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Furthermore, translation services are not limited to just converting text from one language to another. They often involve localization, which means adapting the content to the target audience’s cultural context. This can include changing phrases, idioms, or even images to better resonate with the audience. For instance, marketing materials that are effectively localized can greatly enhance a brand’s appeal in a new market. This is another area where an urgent translation service might be required, particularly when launching a new product or service in a foreign market with little lead time. This ensures that the final product is not just a literal translation but a fully adapted version that meets the expectations of the target audience. In addition to business needs, translation services play a critical role in the legal and medical fields.